The LinkedIn playbook: authority posts without the cringe

LinkedIn distribution is driven by dwell time and early comments. The playbook: write for the scroll-stop, structure for the skim, and show up in the comments for the first hour.

Structures that work

• The lesson post: 1-line hook, 3–5 short lines of story, a takeaway list, a question.
• The contrarian take: name the common advice, say why it fails, give the alternative with proof.
• The build-in-public update: metric, what changed, what you learned — specificity is the credibility.

Formatting rules

Line breaks every 1–2 sentences, 150–300 words, no external link in the body (put it in the first comment). Documents (carousel PDFs) still earn outsized reach for frameworks.

Cadence

Three posts a week, same days, plus 15 minutes of commenting on your niche daily. Comments are the growth loop most people skip.

Run it on Growvo

Repurpose one blog post or video into a week of LinkedIn posts in your voice, schedule them to your best slots, and track which structures win in post analytics.